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The website hulltaxisltd.co.uk has the following in the web site, "Claim your free key fob." I viewed that the webpage also stated " Welcome to Five 0 Cars." They also said " When you are looking for the very best taxis service in Hull and East Yorkshire look no further than the excellent fleet here at Five 0 Cars. Working with both members of the public and the local authorities Five 0 Cars. Are able to provide these first-rate services to the whole of Hull and East Yorkshire. Tweets by Five 0 Taxis." The meta header had taxis in hull as the first search term. This keyword is followed by airport taxis in hull and east yorkshire, mini bus taxis in west hull, and taxis in east yorkshire which isn't as important as taxis in hull. The other words they used was airport taxis and transfers. 8 seaters taxis in hull is included but will not be understood by search crawlers.